Main Features of On Location Digital Advertising ( OLDA ) are as followed,
- Each display terminal itself has a mini PC unit.
- Amount of display terminals is highly expandable.
- Network bandwidth requirement is minimal
- Contents are physically delivered and updated for each display terminal
- Contents are pushed through NOC to each display terminal
- Playlists, Configuration files are pushed to each display panel.
- Various contents including Full HD clips, instant news, announcements, and movie posters can be shown through each individual terminal in either full screen mode or several source share one full screen.
The On Location Digital Advertising is able to update ad displays quickly and frequently, and it heralds a transition from a business model based on selling display space to one based on selling time on multiple displays.
A few advertisers rotate continuously, each one having some time to display a static image or play a short video. Contents can be scheduled to run at certain times of the day, on particular days of the week or even on specific LCD screen within the network. All the OLDAs are networked to and central controlled by the Network Operation Center, with this feature, the OLDA is able to answer customers’ instant request.